How's the day going?I'm Jim. I build AI and automation into small businesses, so the busywork stops landing on you.
9:15am
A new order comes in. Someone types it into three systems.
With Sala, you enter it once, and QuickBooks, your CRM, and the schedule all update.
11:30am
Thursday's lead never got a call back. They hired someone else.
With Sala, every new lead gets an instant reply and a link to book a call.
2:05pm
A customer wants an update. Nobody knows who has the job.
With Sala, every job shows who has it and what's next.
4:50pm
Month-end numbers are due. You're pulling them from four places.
With Sala, a one-page report is waiting in your inbox on the first business day.
9:20pm
You're on the couch, rewriting an old proposal.
With Sala, AI drafts it in your voice. You review it and send.
Good to see you again.
It starts with a conversation
Big-company systems, built for small business.
In Spanish, la sala is the living room. That's where this started: sitting with a friend who owned a small business, hearing how their week really went, and thinking, I could help them with that.
The big companies have whole departments for this.
You’ve got me.
At a big company, a sales team makes sure every lead gets a call, a finance team closes the month, and an IT team keeps the systems talking. I build that same backbone for businesses your size, in the tools you already pay for, with AI doing the heavy lifting.
The owners who build this now will answer faster and get their evenings back. The ones who wait will still be retyping orders at night.
I'm all in on AI. If you'd rather wait and see, that's fine, but I'm probably not your guy. If you're ready, let's talk.
I've been in your seat
I know what it's like when everything runs through you. I've done this work in Fortune 500 companies, agile startups, and a nonprofit I co-founded, across a wide range of industries. The work gets stuck in the same places every time, and I keep coming back to the same fix: find the gap, find the right tool, automate it.
Then AI changed what one person can do, and I went all in. I run my own organization on the systems I built, so none of what I'd recommend to you is theory.
- 30+
- systems built and running in one small organization
- $180K+
- in software and systems built in-house, at market rates
- 20 years
- in operations, sales, and marketing
How I work
Operations, sales, and running an organization from the top: I've worked in every part of how a business runs. Six Sigma taught me to map the process first, and I excel at seeing how the pieces fit.
Who you work with
Sala is just me, so you work with me from the first conversation through the handoff. I'm based in Cincinnati, Ohio.
Things I've built
From B2B sales teams to a startup to a nonprofit I co-founded. Yours will be built around your problem, in your accounts.
Nonprofit
A full app for iPhone and Android
I designed and built it from scratch on a Firebase backend: user onboarding, an event calendar, integrations with the tools the team already uses, and more.
- Expo
- React
- Firebase
B2B sales team
A sales process, mapped and rebuilt
I mapped every stage of the sales process, then built it into the CRM, so every deal had a stage, a next step, and an owner, and every call got logged.
- Pipedrive
- Salesforce
- QuickBooks
- Google Sheets
- Airtable
Startup
A service desk with the answers built in
A customer service platform with a built-in FAQ for a business serving an overseas market, plus a cleaner marketing process that cut the back-and-forth between departments.
- Zendesk
Nonprofit
Reports that run themselves
Dashboards for the board and the team, fed automatically by surveys, the app, email lists, and donations, so nobody builds a report by hand. A monthly snapshot drafts itself to leadership.
- Salesforce
- Google Forms
- Zapier
- Firebase
- Mailchimp
- Givebutter
- Outlook
Nonprofit
A company wiki people actually use
Every process and procedure mapped and written down: 57 searchable pages, published as a website, so a new hire finds the answer without asking someone.
- Obsidian
- MkDocs
- GitHub
- Vercel
- Claude
Nonprofit
Meetings that follow themselves up
AI turns a recorded call into notes, action items for both sides, a CRM entry, and a drafted follow-up email. A person still sends it.
- Plaud
- Claude
- Salesforce
- Outlook
Yours isn't on this page? Tell me anyway. Some of my favorite work has been problems no list would have named.
Two or three short quotes go here, from people who have seen this work firsthand.
Here's how it works
We talk
It's free. We start with a 30-minute intro call. If it's a fit, we set up a longer one where you walk me through how the work really happens, and I map it before I touch a tool. Within two business days of that call, you get one fixed price in writing.
I build it
I take out the steps you don't need, then build the rest with AI and automation, inside the tools you already pay for.
You run it
You get a plain-language guide, a handoff session, and 30 days of support. After that, it runs without me.
What you can count on
- One fixed price, in writing, before anything starts.
- You work with me, start to finish.
- It's built in your accounts, so you own all of it.
- A plain-language guide, so your team can run it without me.
- 30 days of support after the handoff.
- If I can't help, I'll tell you, and point you to someone who can.
Tools I've worked in
For example
A new lead fills out your website form.
- Forms
- Salesforce
- Claude
- Gmail
- Calendly
They get a reply and a link to book a call within minutes, and they’re already in your CRM.
An order lands in your inbox.
- Gmail
- Zapier
- QuickBooks
- Salesforce
- Calendar
Nobody retypes it. The invoice, the customer record, and the schedule all update.
It’s the end of the month.
- QuickBooks
- Sheets
- Claude
- Outlook
A one-page report is waiting in your inbox on the first business day.
You hang up with a customer.
- Plaud
- Claude
- Salesforce
- Outlook
Notes, action items, a CRM entry, and a drafted follow-up are ready. You review it and send.
Business systems
- Salesforce
- Pipedrive
- Zendesk
- Showpad
- QuickBooks
- Airtable
- Mailchimp
- Givebutter
- Asana
- Calendly
- Dropbox Sign
- Zapier
Google Workspace
- Gmail
- Drive
- Docs
- Sheets
- Slides
- Forms
- Calendar
- Meet
- Apps Script
Microsoft 365
- Outlook
- Word
- Excel
- PowerPoint
- Teams
- OneDrive
- SharePoint
AI
- Claude
- Claude Code
- Claude Cowork
- Claude Design
- Claude Duet
- ChatGPT
- Gemini
- Grok Bots
- Plaud
- Wispr Flow
Building and publishing
- Vercel
- GitHub
- Firebase
- Expo
- React
- Next.js
- VS Code
- Google Cloud
- Squarespace
- WordPress
- Substack
- Obsidian
- MkDocs
Design
- Canva
- Adobe Creative Cloud
- Cloudinary
If yours isn't here, I'll learn it.
What's the one thing you'd fix first?
Tell me what's eating your week. I read every answer myself and reply within two business days.
Tell me what's going on
It takes about a minute. Then you can pick a time to talk.
Got it. Talk soon.
I read every answer myself. Pick a time for a free 30-minute intro call, or I'll email you within two business days.
Pick a time
30 minutes, free, on Google Meet. Times are in your time zone.
Finding open times...
You're booked
The calendar invite with the Google Meet link is on its way to your inbox.
What happens next
- We meetA free 30-minute intro call to get to know each other.
- We dig inIf it's a fit, we set up a longer call. You walk me through how the work really happens, and I map it before I touch a tool.
- You get a priceWithin two business days of that call, one fixed price in writing, before anything starts.
Want to skip ahead?
A few more questions, about 5 minutes, and I'll come to our call already knowing the basics. Every one is optional.
Got it. That's everything I need before we talk.
Add jim@workwithsala.com to your contacts so my reply doesn't land in spam.